|You in Social Media Syndication|
Facebook and Twitter may be more popular than ever among users, but what are they worth? Financially speaking, Web 2.0 has been a total bust, but an illustrious investigation for Internet challenge: the social approach.
To use social media marketing or not, that is the question. But what is the answer? This is a hot topic these days. There is definitely validity to all the arguments for and against using social media marketing.
Some arguments against Social media marketing are:
- Social media doesn’t sell;
- Social media is all advertising;
- The ROI on social media marketing can take months;
- ROI is impossible to determine;
- Social media doesn’t generate profit;
- No one is searching for a product or service on social sites like Facebook;
- It is very difficult to monetize social media;
- Social media marketing can be unpredictable;
- Social media marketing takes up too much time;
- It is too easy to become addicted and wastes time;
- Much of the information is duplicated;
- Most social media marketing does not lead directly to sales;
Some pro-social media points are:
- Social media isn’t supposed to sell,
- it is supposed to influence;
- Social media marketing increases your brand and product visibility;
- Social media marketing increases website traffic;
- Social media is about conversations, not conversions;
- Social media marketing is about marketing – not selling;
- Social media is a relationship building function, not a PPC program;
- Social media monitoring can enable companies to identify potential crisis situations and respond appropriately;
- Social networking is both free and entertaining;
- Social media marketing is cost-effective;
- Social marketing compliments other marketing efforts;
- Social media marketing gets the message out faster to a huge audience;
The real problem in Social Management is our continuing exercise of achieving goal and objective in tweet format, which requires human involvement, but content becoming old after a seconds and got lost in a blink of an eyes. We need to create algorithms that help in time and speedily interpreting tweet; we would be able to achieve greater success by organizing all our Social Computing in directory. This would permit higher levels of people negotiation.
Within the material and immaterial bounds of man‘s world, information evolved into meta-information, data into meta-data and relations into meta-relations. In light of the above mentioned man was going through a new phase of development, reaching a new level of civilization: man became meta-man. What left from a man, is "Cheshire’s cat grin". Also, all these post-modern jokes are a new level of degradation, rather than new level of civilization. And it is a lot simpler with data; Meta-data is data about data. If there is no data, there is no meta-data, so meta-data by itself cannot exist. Information did not evolve; it is our representation of data becoming more sophisticated. This later is also half-truth, our representation of data have reached high level of sophistication long time ago, what is happening now, is that this achievement, semantic wave or whatever, is about to hit "masses" and "business community".
Need to watch what masses the reaction to this wave will be.
Welcome to the puzzle of web 3.0.