The Future of TV, starring Social Media
The fit between social and TV hasn’t quite arrived yet, but when it does, it will be absolutely huge. We’ve seen social technologies affect other media industries, such as publishing and traditional advertising but other than a few failed experiments social TV hasn’t really taken off. In my ones to watch for 2011 I mentioned a couple of services that were well positioned to take advantage of social TV and indeed we have the awaited launch of Google TV, but it will be a long time until that hits the mainstream.
There’s so much that I want social TV to do, and do well, because it has so much potential to vastly transform TV as we know it. I’ll admit that I wasn’t always convinced that TV should be a social experience, believing that it distracted too much from what you were supposed to be watching. But if it’s done in the right way, social TV could be absolutely huge and make TV a much healthier activity.